Why the Base iPhone, including iPhone 16, Still Doesn’t Feature 120Hz?
StellaParomWith the launch of the iPhone 16, Apple continues to innovate by introducing new features like improved camera systems, faster processors, and extended battery life. However, one notable feature that remains absent from the base model is the highly sought-after 120Hz refresh rate. While 120Hz has become a standard for smoother and more responsive user experiences across many modern devices, Apple has reserved this for its Pro models, leaving base users with a 60Hz display.
Why Doesn’t the Base iPhone Feature 120Hz?
To understand Apple's decision, we can explore several key reasons behind the lack of a 120Hz display in the base iPhone models:
- Apple Sees 120Hz as a “Pro” Feature Apple has positioned its 120Hz "ProMotion" technology as a premium feature for its Pro models, aimed at users who prioritize performance. This creates a clear distinction between the base and Pro models, allowing Apple to justify the higher price tag of its premium devices.
- Cost-Saving Measures By maintaining a 60Hz display on the base models, Apple reduces production costs. Since many base model customers may not consider a higher refresh rate a priority, this decision allows Apple to keep the price of the base iPhone more accessible without sacrificing other features.
- Marketing Strategy The deliberate exclusion of 120Hz in base models helps Apple upsell customers to its Pro line. By keeping this feature exclusive, Apple creates a clear incentive for users who want a more advanced display to opt for the higher-end models.
- Slow Trickle-Down of Pro Features Historically, features like OLED screens and larger storage capacities have gradually moved from the Pro lineup to the base models. It’s possible that 120Hz will follow this pattern in future iPhone generations, but for now, it remains reserved for the Pro variants.
- User Preferences While some users prefer higher refresh rates, many base model buyers prioritize improvements like better battery life, more storage, or enhanced cameras over a 120Hz display. As long as the core features of the base iPhone remain solid, the absence of 120Hz is less of a concern for these users.
Challenges in Manufacturing High-Refresh Rate Devices
Producing a device with a high-refresh-rate display is not without challenges. Implementing 120Hz screens involves higher production costs, increased energy consumption, and additional engineering to optimize battery life. Apple may be focusing on balancing the design and functionality of the base model, prioritizing battery life and affordability over refresh rate enhancements.
The technical demands of maintaining a 120Hz display while ensuring that battery life is not compromised are significant. This could explain why Apple has chosen to reserve this feature for its Pro models, where higher costs are more acceptable.
While Apple’s decision to stick with 60Hz displays in its base iPhone models is a strategic move to manage costs and maintain product differentiation, iPhone 16 Pro and Pro Max now offer 4K@120Hz Dolby Vision video recording, you can capture stunningly smooth and high-quality footage.
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